Carusel

In 2014, I designed a full-screen, infinite-scroll feed with a viral content-distribution mechanism — long before the advent of TikTok. At the time, I asked myself: what could be done with a standard feed to ensure that compelling content from lesser-known creators has a better chance of reaching a mass audience?

In 2016, I assembled a team, and by 2017, we became one of the first in the world to introduce a platform featuring a full-screen, infinite-scroll feed to the general public.

Even then, I foresaw the potential for dopamine-driven addiction. I incorporated manual preference filters into the concept, aiming to prevent recommendation algorithms from trapping users within "filter bubbles." However, this safeguard made it impossible to compete in the "dopamine race."

By 2026, the emergence of AI will create a new landscape. AI makes it possible to develop a new type of human interaction with content—one that ensures content distribution while avoiding the trap of pulling users into "dopamine loops."

Carusel laid the foundation for my new project.