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Intent Flow
Intent Flow is the working title of a new project at the intersection of social technologies, AI, and digital agency.
Back in 2014, I designed a fullscreen infinite feed with viral content distribution (long before TikTok). I wondered what could be done with a regular feed to make interesting content from little-known creators more likely to reach the masses. In 2016, I assembled a team, and by 2017, we were among the first in the world to introduce a platform with a fullscreen infinite feed to the public.
At that time, I already foresaw the problems with dopamine addiction and built manual preference filters into the concept to prevent recommendation algorithms from trapping users in filter bubbles. And now, in 2026, with the advent of AI, I've been struck by a new idea that makes it possible to both guarantee content distribution and avoid driving users into dopamine pits.
Problems
- Choice overload, content saturation. These issues lead to scattered attention, making it difficult for people to concentrate on their intentions—and, most importantly, preventing them from staying focused on their life goals. Social media platforms are not designed to help people see a task through to completion. This is discussed in a 2024 article based on over 20 years of research.
- Toxic algorithms. Algorithms strip users of their sense of control by imposing their own interpretation of the users' intentions. People end up wasting time in an endless cycle of "doomscrolling." This is detailed in a 2025 study.
- Low trust online. Bots, deepfakes, AI, weak user verification, and the imposition of content by algorithms — a 2024 study published in the IDEAS/RePEc database details why people are increasingly reluctant to trust "smart" content feeds.
Solution
Today, users enter the digital world and are immediately confronted with an overwhelming flow of information, people and opinions, making it increasingly difficult to stay focused on what actually matters to them. I'm developing a new kind of social platform built around a simple idea: interaction should begin with the user's intent, not with a predefined feed.